For the promotion of Label Rouge, we developed and delivered an integrated PR and activation campaign. This included an exclusive press lunch and an inspiring press trip for leading culinary media.
In addition, we organized more than 100 cooking demonstrations at Hanos and Sligro, enabling chefs and food professionals to experience firsthand the superior quality and culinary versatility of Label Rouge chicken.
Results:
The campaign led to a strong increase in brand awareness, a fourfold increase in sales, and extensive visibility in national media.
