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Case: International Press Event Concha y Toro

On the occasion of the arrival of chief winemaker Marcelo Papa from Concha y Toro to Europe, Melman Communications was asked to invite a small group of international journalists to this unique event in London.

The focus of the event was the best known wine produced by Concha y Toro, “Castillero del Diabolo”, of which also some low-alcohol wines were presented. The event took place in The Steel Yard Club in London, where the original mysterious atmosphere from the famous wine cellar in Chile was recreated.

In addition to articles and social media posts in the Netherlands, various articles also appeared in the foreign press about this event.