On the occasion of the arrival of chief winemaker Marcelo Papa from Concha y Toro to Europe, Melman Communications was asked to invite a small group of international journalists to this unique event in London.
The focus of the event was the best known wine produced by Concha y Toro, “Castillero del Diabolo”, of which also some low-alcohol wines were presented. The event took place in The Steel Yard Club in London, where the original mysterious atmosphere from the famous wine cellar in Chile was recreated.
Result:
In addition to articles and social media posts in the Netherlands, various articles also appeared in the foreign press about this event.
