Skip to main content

Case: Argento Wines

Press lunch Bodega Argento

On a Wednesday in November Gustavo Crespo from Bodega Argento from Argentina came to Amsterdam for a special Press Lunch, on the occasion of the launch of some new wines for the Dutch wine market.

The wines from Argento are sold both at Albert Heijn and at Gall & Gall.

As venue we chose restaurant “De Kas” in Amsterdam, a restaurant with both a traditional star and a green star from Michelin. The green star is for their sustainable way of working. This is also in line with Bodega Argento’s philosophy, the biggest organic and sustainable winery from Argentina, that is 100% Fair Trade certified.

Besides Albert Heijn, 15 journalists and influencers were present who created a real hype on social media around the wines of Argento. Later several articles appeared in the national press.