On behalf of the promotion of silverskin onions we design an advertising campaign, for the national media, with the title: Fancy a nice onion? In Dutch this is actually a word play, also meaning “Fancy a nice evening out?”
Besides that, a website was created and several delicious recipes with silverskin onions were created. Did you know that Dutch soil is very suitable for the cultivation of silverskin onions and that 70% of the worldwide production, comes from Holland?
Results: As a result of the campaign, many articles appeared in the regional and national press about silverskin onions.
